Joseph Varghese, Head of Technology & Co-Founder- Along with 18 years of experience, mostly in the SAP ecosystem as an independent consultant and with AkzoNobel, Joe also dabbled in other technology platforms and developed many products. Before Unmetric, Kumar headed Vembu Labs. Kumar Krishnasami, Head of Product & Co-Founder- Kumar has close to 2 decades of experience, in senior technology roles and across verticals, at JP Morgan Chase, Allstate Insurance, MCI Worldcom and startups.
Lakshmanan Narayan, CEO & Co-Founder- Lux has 18 years of experience across media, Internet, advertising and entertainment, seven of them with the Interpublic Group, and then Unmetric, which he co-founded with fellow IIT/IIM-alumni Kumar and Joe. To create usable insights and products for the people who make and deliver brand communication. And that's Unmetric’s focus as they continue to ingest and fold data from over 1 trillion engagements with 300 million pieces of content from millions of campaigns by over 50,000 brands over 5 years. Machine learning coupled with human shepherding can do wonderful things. If a brand is missing we'll add it right away.Ĥ Major Social Networks- All the insights and data you need about your competition from Facebook, Twitter, Instagram, and YouTube.įor Mobiles and Command Centers- On the go or in the office, keep updated on what your competition is publishing and how they are performing. Track 50,000 Brands Profiles- They've covered the world's most popular brands for you. Feel the pulse of your competitors’ brand marketing in real time Track- Track your competition on social media in real time. Search through 500,000,000+ items of branded content published by over 50,000 major brands over the last 5 years. Measure your brand’s social media performance and see how it stacks up against competitors.ĭiscover - Search the world’s largest branded content database. Product OfferedĪnalyze - Get an in-depth analysis of your competition’s content and campaign. Unlike listening or publishing services, Unmetric is a seeing platform that combines the power of human cognition and technology to provide global brands with data to analyze, benchmark and enhance their social media efforts. “Thousands of real-time marketers at hundreds of leading brands and agencies across 20+ countries use Unmetric to beat their competition.”įounded in 2011, Unmetric provides an online platform that enables them to understand, uncover and unlock insights into how well social media content and campaigns perform compared to industry competitors.